Ads Manager
Ads Manager is where you work on the account by hand — reading entities, inspecting queries, and making changes yourself rather than through a rule.
The workspaces
Section titled “The workspaces”| Workspace | What it is for |
|---|---|
| AI Analyst | Decision Briefs prepared from your account |
| Performance | Every advertising entity in one table |
| Search terms | The queries your campaigns actually matched |
| AMC | Amazon Marketing Cloud queries. Not documented here yet |
| Change History | Every change recorded, with its type and source |
How it relates to Automation
Section titled “How it relates to Automation”Most of what a rule does, you can do here yourself. A rule mainly does it consistently, and it records why.
Working by hand first is a reasonable way to learn what a rule should be configured to do.
In this section
Section titled “In this section”- Performance workspace — bulk actions and the blast-radius preview.
- Search terms workspace — quick filters and the negation filter.
- Harvest, negate and unnegate — acting on a term by hand.
- Change History — what changed, and what caused it.
VendlenPrivacy PolicyTerms of ServiceContact
© 2026 HELODA PTE. LTD. Not affiliated with or endorsed by Amazon.

