Campaign Builder

Campaign Builder is the workspace for creating campaigns, applying campaign changes, and routing targeting proposals. Open it at /ads/campaign-builder from the Ads area. The page is desktop-only: the full workflow uses wide tables and review panels.

	Create Campaign	Create Campaign Set
Writes	One or more campaigns in one run	A coordinated set
Ad type	Sponsored Products, Sponsored Brands, or Sponsored Display	As many as the template carries
Targeting pattern	One per campaign row	One per campaign type
Products	One product per row	One ASIN, or a whole Product Group
Templates	—	Yes, and you can save your own
Bid and budget	On the campaign	Defaults for the whole set

The same page also has two operational tabs:

• Edit Campaign adds targeting or replaces creatives on existing Campaign × Ad Group destinations.
• Creation Proposals holds pending proposals until you send them to a new Campaign or an existing Ad Group.

Templates and Product Groups exist only in Create Campaign Set. If you are looking for either, choose that tab.

Create Campaign and Create Campaign Set write across Sponsored Products, Sponsored Brands and Sponsored Display. Their creation flows end in a review before anything is sent to Amazon. Edit Campaign and Creation Proposals are separate operational flows; they can apply changes to existing Amazon resources or remove a pending proposal from Vendlen.

Where the targets come from

Targets, match types, and headlines are proposed from the Product Group’s own advertising history — what it has already been found for, not a generic keyword list.

Review before a write

Creation previews list the campaigns, ad groups, ads, creatives, targets, names, bids and budgets that the App plans to send. Confirm only after the account, scope and totals are correct. New campaigns, ad groups, product ads and targets cannot be deleted or rolled back automatically afterwards; you can pause them or edit supported fields in Amazon.

In this section

Create and review

• Create a campaign — one or more campaign rows, four steps.
• Campaign Sets — one template, expanded.
• Building from a Product Group — step one of a set.
• Preview and create — review the creation payload and result.

Existing campaigns and proposals

• Edit Campaign — add targeting or replace creatives safely.
• Creation Proposals — choose where pending proposals go.

The ad types

• Sponsored Products — the six SP patterns.
• Sponsored Brands — five targeting patterns, image/video formats, and format-specific creative requirements.
• Sponsored Display — contextual, remarketing and AMC audience targeting, plus CPC versus vCPM.