Placement and budget rule

Not generally available

Placement and budget rules are still in development and cannot be configured yet. This page describes what they are for. Nothing here is a commitment to a release date.

Why these are separate from bidding

A bid is set on a target. A placement adjustment and a daily budget are set on the campaign, and they move for different reasons.

Raising a bid because a keyword converts is a statement about that keyword. Raising the top-of-search adjustment is a statement about where your money works hardest across the whole campaign — and the two can easily pull against each other if nothing coordinates them.

Placement

Amazon exposes three placements, and each can carry its own percentage adjustment:

Placement	Where it applies
Top of search	The first row of search results
Product pages	Detail pages for other products
Rest of search	Everything else in the results

A rule would set that percentage outright, or move it up or down by a step, inside a floor and ceiling you define so a run cannot swing a campaign’s economics in one go.

The Product Line already caps how far a proposal may move a placement — the Proposal Placement Δ cap, in percentage points. That ceiling exists now and applies to proposals today.

Budget

A daily budget rule would either set the budget to a value or adjust it by a percentage, bounded by a minimum and a maximum.

Budget minimum and maximum per day are already Product Line fields, so the boundaries a budget rule would work inside are the ones you may have set already.

Until then

Budget and placement remain manual decisions in Ads Manager. If a campaign’s budget is the constraint on a bidding decision, that is worth knowing before you tune bids: a rule that raises bids inside a budget that is already exhausted by noon changes what you pay without changing what you win.

The Dayparting rule is the closest thing available now — trimming bids in the hours a budget is being wasted, rather than adjusting the budget itself.