Read DSP performance

The Campaigns, Ad groups and Creatives tabs read your Amazon DSP the way Ads Manager reads Sponsored Ads: one table per level, with the same filters, totals and column controls.

Three levels, two sets of names

The tabs use the Sponsored Ads names. Actions, dialogs and the builder use Amazon DSP’s names. They are the same things:

Tab	In actions and dialogs	First column
Campaigns	Orders	Campaign
Ad groups	Line items	Ad group
Creatives	Creatives	Creative

The table

• Date range — Last 14 Days by default, with Lifetime and a custom range. The choice is remembered per seller.
• Saved filters and the filter rail, totals, and 50 rows a page, as in Ads Manager.
• Show/Hide chart — daily spend for the rows the table is showing.
• Download — a CSV of every row that passes your filters, across all pages, for the level you are on.

Hide inactive

The built-in filter starts on Hide inactive (default):

Option	Shows
Hide inactive	Hides archived rows, and rows with 0 impressions that are paused or already ended. New and upcoming items stay visible
Hide 0-impression	Only rows with impressions in the selected date range
Show all	Everything, including archived rows and rows with 0 impressions

Column views

DSP reports carry far more metrics than fit on screen, so columns come in views, grouped as in the Amazon DSP console:

Performance · Delivery & budget · Conversions · Engagement · New-to-brand · Total (brand halo) · Off-Amazon & combined · Subscriptions · Cost & fees

The default metrics are Total cost, Impressions, Viewable impressions, Click-throughs, eCPM, CTR, Purchases, Product sales, ROAS, ACOS, DPV, ATC and Percent of purchases new-to-brand. Metric names follow the Amazon DSP console.

Reach and frequency are not available as columns.

Orders

Besides its metrics, an order row carries:

Column	What it holds
Status	Enabled or Paused, with the switch that changes it — see the status switch
Delivery	Whether Amazon reports it as delivering
Objective	The DSP Automation Objective assigned to the order. Empty means DSP Automation’s rules don’t check it. Shown only to people with the DSP Automation permission
Daily cap · Monthly cap	Hard spend limits on the whole order
Flight budget	The budget of the flight running now
Flight spend	Spend counted against that budget
Flight remaining	What is left of it
Delivery rate	How the flight is pacing — see below
Start · End	The order’s dates

The Delivery & budget view brings these together.

Delivery rate

“How fast the order is spending its current flight budget compared with how much of the flight has passed. Capped at 100%.”

• Below 100% — the order is behind pace for its flight.
• At 100% — it is on pace or ahead. Because the rate is capped, an order spending faster than its flight also reads 100%.
• — — no flight is running, or the synced data does not reach into the current flight yet.

Hover over or focus the bar for the current flight’s dates and three figures: Spent, Expected by now and Flight budget.

Expected by now is the flight budget multiplied by the share of the flight’s time that has passed. Vendlen counts that time up to now, or up to the end of the latest day it has synced for the advertiser if that is earlier, so spend that has not synced yet does not pull the rate down. Delivery rate is Spent divided by Expected by now, capped at 100%.

Two things to know when you compare it with Amazon DSP:

• Flight spend excludes the DSP fee. It is total cost minus the Amazon DSP fee, as in the DSP console. Total cost, elsewhere in the table, includes fees.
• Vendlen calculates the rate from synced spend, so it can differ slightly from Amazon DSP.

Delivery rate tells you how the flight is pacing so far. It is not a forecast: Vendlen does not project how much an order will spend. If an order is behind or ahead, the Set budget cap and Flights actions are where you act on it.

Line items

Column	What it holds
Line item type	Where the line item serves
Tags	Performance+ line items carry a Performance+ tag
Base bid	Read-only: “Set by Amazon. Since 17 Aug 2026 Amazon DSP decides the bid with automated bidding, so base bid can’t be edited.”
Max bid	Maximum average CPM — Auto lets Amazon set the bid for each impression; otherwise a CPM you set
Budget cap	The line item’s lifetime budget
Frequency	The line item’s frequency caps

Pacing, Start and End are available from the column picker but hidden by default.

Creatives

A creative row carries a Thumbnail (the product image of its first ASIN), Format, Type and ASINs, with Size available from the column picker. Select the creative’s name to open a preview with its details.

How fresh the numbers are

Below the table: “DSP metrics use Amazon’s 14-day attribution, so the last 14 days can still change. Spend includes DSP fees.”

Vendlen re-reads the last 14 days of DSP data every day, refreshes yesterday and today during the day, and re-reads about 90 days once a week, so late attribution keeps arriving. Read a line item that started this week as provisional, and judge it once its numbers have settled.