Creation Proposals

Creation Proposals is the inbox for targeting proposals that do not yet have a Campaign or Ad Group destination. Open it from the Campaign Builder tab bar. Proposals stay Pending until you choose a destination, create a Campaign, or delete the proposal.

Read a proposal

The table groups proposals by product, SKU, ASIN, ad type and target type. Expand a row to inspect:

every Keyword or ASIN target in the group;
the proposed bid and match type;
traffic, orders, sales, spend, ACOS and CVR where a snapshot exists;
the evidence source and date window used to evaluate the proposal.

If a target is missing Campaign type information, the App keeps it Pending instead of guessing whether it belongs to Sponsored Products, Sponsored Brands or Sponsored Display.

Choose what happens next

Select compatible proposal rows on a desktop, then choose one action:

Select Ad Group opens Edit Campaign with the target values prefilled. The destination must match the proposal’s ad product, target type and match type. Duplicate targets are rejected so the original Proposal ID remains traceable.
Create Campaign opens Create Campaign with the selected targets prefilled. One run accepts up to 10 proposals and follows the normal creation preview, permission and irreversible-write checks.
Delete selected removes the proposals from this inbox. It does not delete any Amazon Campaign, Ad Group, ad, or target.

You can also reject an individual target from its expanded row. The proposal is removed only after the confirmation succeeds; other targets in the same group remain available.

AMC handoffs

When you arrive from AMC Studio, the selected Custom audiences appear as a read-only handoff card. Choose a destination or create a Campaign to continue. AMC handoffs are preview-only until that next step; the handoff itself does not create an Amazon Campaign.

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