AI Analyst

The AI Analyst reads your account continuously and writes Decision Briefs: a proposed action, the reason for it, the evidence behind it, and the period and scope that evidence came from.

What it does

It answers one question, repeatedly and at scale: what should change next about this target, and does the evidence actually support it?

It does that by settling the scope of the evidence before settling the action — using Product Line and Product Group relationships to decide what a single target’s numbers actually mean. See How the analysis works.

What it does not do

• It does not change your account. A brief is a proposal; see Preview Changes.
• It does not predict a result. It states what the evidence supports.
• It does not require you to model your catalog first.

In this section

• How the analysis works

• Reading a Decision Brief — every part, and the two panels that tell you whether to believe it.

• Types of proposal — including the two decisions a rule cannot make.

• Reviewing, rejecting and blocking — working a queue well.

• Why no brief appeared for a target — silence is usually correct.