Edit Campaign

Edit Campaign changes resources that already exist on Amazon. It does not repeat the Campaign creation flow. Open the tab from /ads/campaign-builder, choose the products to scope the search, then choose one operation:

• Add Targeting adds Keywords, Product Targets (ASIN), or Sponsored Display Custom audiences.
• Replace Creative replaces a media package on compatible existing creatives.

The App discovers compatible Campaign × Ad Group destinations for the selected ASINs. A destination must match the selected ad product, targeting lane and creative family before it can be selected.

Add Targeting

1. Choose one or more advertised products. The operation supports up to 50 ASINs per run.
2. Select Add Targeting.
3. Choose the target type: Keywords, Product Targets (ASIN), or Custom audiences (Sponsored Display).
4. Enter targets or select AMC audiences. For Keywords, choose Exact, Phrase or Broad and set the bid. Keep Exclude existing targets enabled unless you have a specific reason to review duplicates.
5. Select the destination Ad Groups and inspect the review. It separates targets that will be added from targets already present in the Ad Group, already used for the same ASIN, or duplicated in the current batch.
6. Confirm Update Campaign.

The targeting operation is limited to 500 candidate mutations per run. The server checks the destination and current targets again before applying the change, so a destination that changed while you were reviewing may be skipped.

Replace Creative

1. Choose the advertised products and select Replace Creative.
2. Choose a creative family: Sponsored Brands Image, Sponsored Brands Video, Sponsored Display Image, or Sponsored Display Video.
3. Select compatible destinations. Existing Campaign and Ad Group fields stay unchanged unless the operation explicitly replaces the selected creative fields.
4. Choose the replacement image, image set, logo, headline, or video required by that family. Image focal points can be adjusted before review.
5. Review the current creative beside the replacement, then confirm Update Campaign.

Creative replacement is limited to 20 creative resources per run. The selected video must pass the Amazon format and program checks before it can be applied. Sponsored Brands Image can replace one to five images; Sponsored Display Image replaces one image; Video families replace one video.

Review and apply

The review panel shows the exact destinations and the additions or Before → After creative changes. It never creates a new Campaign or repeats creation waves. In Development, the App can show a payload preview before the final confirmation. In Production, permission, seller connection, contract and kill-switch gates must be open before live apply is available.

New targeting is permanent in the Amazon Ad Group: the App cannot delete it later. You can pause it or lower its bid in Amazon. If the connection drops after confirmation, check the result and Change History before trying again.

Access

You need Campaign Builder Edit permission, an active plan with Campaign Builder access, and an Amazon connection that allows writes. Without them, destinations and previews may still be visible, but live apply is disabled.