DSP Manager
DSP Manager puts a seller’s Amazon DSP orders, line items and creatives in Vendlen: what each one spends and returns, its budget and pace, the changes made to it, and a builder for new ones. Open it from Amazon DSP › DSP Manager in the App sidebar.
Beside it, Amazon DSP › DSP Automation holds rules that change line items, budget caps and flights for you — see DSP Automation.
It needs an Amazon DSP advertiser linked to the seller. Until one is linked, DSP Manager shows a panel for getting access instead of the table — see Connect an Amazon DSP advertiser.
The tabs
Section titled “The tabs”| Tab | What it is for |
|---|---|
| Campaigns | Orders, with their cost and results, in the same table frame as Ads Manager |
| Ad groups | Line items, the same way |
| Creatives | Creatives, the same way |
| Change history | Changes to orders, line items and creatives — sent from Vendlen, made by DSP Automation, or found in Amazon DSP at sync |
The first three tabs use the Sponsored Ads names; see Three levels, two sets of names.
Who can use it
Section titled “Who can use it”Access is set per person, per seller, with the DSP Manager permission. The App’s messages call its Edit level “Amazon DSP Edit permission”.
| Level | Means |
|---|---|
| None | DSP Manager is not visible |
| View | Read the Campaigns, Ad groups, Creatives and Change history tabs, and fill in the builder’s form. Nothing can be sent: actions that send are shown locked, with the reason |
| Edit | Also send changes, and create orders, line items and creatives in Amazon DSP |
Edit reaches Amazon DSP. It changes budgets, bids and status on a live advertiser and creates new entities that can spend money. Grant it the way you would grant Ads Manager Edit — see Roles and permissions.
DSP Automation has its own permission, DSP Automation, at the same three levels. View shows its pages and the Objective column in DSP Manager; Edit allows creating rules, assigning Objectives to orders and excluding orders or line items. See Who can use DSP Automation.
Linking an advertiser, unlinking it and Sync now are reserved to the seller owner, the same person who connects Amazon Ads under Settings › Connections.
On a phone, DSP Manager is read-only.
In this section
Section titled “In this section”- Connect an Amazon DSP advertiser — linking, syncing, getting access, and seats managed by Vendlen.
- Read DSP performance — levels, column views, Delivery rate and how fresh the numbers are.
- Change orders, line items and creatives — bulk actions, inline edits and the Edit windows.
- Build orders, line items and creatives — the builder, its review, and what is created Paused.
- DSP Change history — who changed what, and what is not listed.
- DSP Automation — Objectives and rules that change line items, caps and flights, and when they send on their own.
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